While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi.
However, that doesn't tell the whole story. Indeed, although Coca-Cola has dominated the soda market for the two decades that Beverage Digest has tracked it, the soft-drink giant is struggling as per-capita consumption of soda has hit multidecade lows.
Along with rival PepsiCo, Coca-Cola has become increasingly dependent on business outside of carbonated beverages. At times, the change hasn't been easy. Coca-Cola CEO Muhtar Kent has even called a "transition year" and announced plans to lay off between 1, and 1, employees to cut costs.
Volumes of sparkling beverages, which includes soda, fell 1 percent in North America. Coca-Cola's results, though, were a hardly a cause for celebration.
The picture was similar at PepsiCo, based in Purchase, N. Still, the soft-drink picture isn't entirely bleak. Consumers are paying higher prices for soda, thanks to new types of packages such as 8-ounce cans versus the standard ounce size, a trend that bolstered earnings at both Coke and Pepsi.
Pepper Snapple Group has outflanked both rivals, surging more than 62 percent in part because it doesn't face any major issues with foreign currency fluctuations, with operations only in North America.
Wall Street is paying close attention to PepsiCo because it's more diversified than Coca-Cola, also owning the Frito-Lay snack business and the Quaker Foods division that makes oatmeal and cereals such as Cap'n Crunch.
In Pepsi's latest quarter, volumes at Frito-Lay North America rose 2 percent, and net revenue jumped 3 percent. Net revenue dropped 2 percent at Quaker Foods North America, while volumes were unchanged. Activist investor Nelson Peltz had urged PepsiCo to split off its snacks and beverage business.
The billionaire, though, called off his fight after the company agreed to nominate a candidate of his choosing to the board.
Coca-Cola's lead in the soda market looks pretty secure, thanks to its fountain business, which is well-entrenched at restaurant chains such as McDonald's MCD.
If anything, they may become even tougher.The rivalry between Coca-Cola and Pepsi is legendary.
Although the feud really heated up with the Pepsi Challenge in —which prompted Coca-Cola's horrific New Coke debacle— the brands have. A collection of information resources designed to help enterprise IT professionals launch and advance their artificial intelligence, machine learning and automation initiatives.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New timberdesignmag.como has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
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Consumers are paying higher prices for soda, thanks to new types of packages such as 8-ounce cans versus the standard ounce size, a trend that bolstered earnings at both Coke and Pepsi.