A campaign can be seen as an organised, purposeful effort to create change, and it should be guided by thoughtful planning. Before taking action, successful campaigners learn as much as possible about: Campaigners use this knowledge to create their strategy, which guides them in planning, implementing, marketing, monitoring, improving and evaluating their campaign.
By using these five essential elements, you can lay the foundation for your next online campaign and start to see your efforts pay off. Take advantage of the early planning phase to craft a realistic timeline, define roles and responsibilities, and set at least one SMART goal — one that is specific, measurable, actionable, realistic, and time-bound.
Some of the questions to ask yourself at this stage include: Who will be receiving your campaign communications? What specific action do you want them to take?
Brand, Brand, Repeat If a picture is worth a thousand words, then a recognizable brand can be the difference between success and failure in the world of online campaigning. Branding is no longer reserved for the for-profit sector — it has become a vital element of building a nonprofit presence online, and is especially important when launching a new campaign.
In order to consistently brand your campaign, be sure to use your logo and brand colors across all channels: Let your message sink in! Rather than using an anonymous institutional voice, send emails from a person to whom your audience can relate, such as a satisfied client, volunteer or a mid-level staff member.
The more you can tailor your message to your specific audience the better. Also, communicate campaign progress to give your supporters a sense of ownership and investment in the outcome. Try incorporating a progress meter on your campaign landing page and send progress updates to your audience.
Get Strategically Social Successful campaigns leverage the enthusiasm of existing online communities — they lend a personal component to any online campaign and can attract new subscribers. Their interactive elements invite direct feedback from your readers, spark discussion, and let your audience feel more connected to your organization and cause.
Focus and consistency are the keys to social media success. Choose the social networks that are most relevant to your audience. Be honest -can they be consistently and enthusiastically maintained?
Building an audience takes time and commitment, but can be well worth the effort. Go Big or Go Home While setting and achieving campaign goals is exciting, building for the long term is what will make future campaigns even more successful.
It is important to continuously cultivate and nurture relationships with your online supporters. Be sure to communicate your gratitude and campaign success to your entire community.Phil Van Treuren's guide to election strategy for local candidates.
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How to Launch a Great Campaign and WIN! ( Pages) tested advice that covers all the most important elements of kicking off your race, like: The best time.
An effective campaign strategy requires sub-strategies for specific aspects of campaign implementation: The communications strategy, which outlines key messages, and the channels and tools by which the campaign will communicate with the target audiences.
Answering key questions repeatedly, at each stage of your campaign, about the problem, solution, stakeholders and targets as well as the tactics, message and tools you will use, will help develop your campaign strategy. View Important Elements of a Campaign Strategy from POLS at American Public University.
Important Elements of a Campaign Strategy Campaigning for any type of elected office requires a sharp eye.
Important Elements of a Campaign Strategy Campaigning for any type of elected office requires a sharp eye for detail in regard to what voters are looking for in a candidate. Jun 10, · Crafting a narrative that your voter base can relate to is one of the most important elements of running a political marketing campaign.
A good narrative needs to be believable and relevant to the audience whose support you’re campaign timberdesignmag.com: Nick Gibson.