For our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business: Maintaining a near duopoly on soda products, Coke and Pepsi are natural enemies. The contention that exists between the two brands is best characterized by the well-known Pepsi Challenge, which asks strangers to sit down blindfolded, try both products, and decide once and for all which is superior.
One company in particular that is of interest to me is Coca-Cola.
Coca-Cola is a global business that operates on a local sale in every community that is does business in. To begin with, the first part of the SWOT analysis includes the strengths and weaknesses of the company. The first strength of this company is that is it geographically diverse.
This basically means that the company is spread across a wide variety of regions of the world. This helps to protect the company from shocks in any one part of the business. Another thing to consider is that different places in the world have different characteristics which give the company a lower risk of loss.
Another strength that this company has is that it has loyal customers that keep coming back to buy their product. They have a great reputation and coke products are a great source of supply for many events around the world.
On the other hand, the company does have some weaknesses that need to be considered such as the amount of concentration that they put on their products.
Coca-Cola is a multi-billion corporation and makes accumulates large amounts of revenue each year but the problem is that they are solely focused on the few products that they make and receives revenue from only those one or two products.
They could be even more successful if they expanded their production. Coca-Cola along with many other firms have many new opportunities to become a better corporation that they still have yet to realize. One opportunity that Coca-Cola has is to expand its company more than it already is.
Expanding to more regions of the world will result in more income and revenue for the company and will benefit the company overall.
In addition, the expansion of the company would lead to better financial stability because some regions might be able to make more profit than other regions so that they can pick up the slack for them.
Coca-Cola is a very popular company, but it is not the only one out in the market right now. There are other companies that compete with them such as Gatorade.
|Coke vs Pepsi Case Study Solution | COLA Wars | timberdesignmag.com||Coca Cola Case Coca Cola is a well renowned brand all over the world and it is easily available in every corner of every country. The best thing about this carbonated drink is that it focuses on large variety of audiences such as children, teenagers and old people etc.|
|Coca-Cola Case Study | Case Study Solution | Case Study Analysis||Changes in the macro-environment factors can have a direct impact on not only the The Coca-Cola Company but also can impact other players in the Beverages - Soft Drinks.|
|The Coca-Cola Company [SWOT Analysis] Weighted SWOT Matrix||Public Domain PepsiCo is the second biggest company in the global food and beverage industry.|
Another threat to Coca-Cola are their health related factors that could potentially lower their profits. Many families are striving to be as healthy as possible by not drinking coke products.
Many people are worried that coke products have too much caffeine and sugar in them. The bottom line is that Coca-Cola must find a way to appeal to their customers without them focusing on the bad health related factors of their products. The first two parts of this method consist of the companies political and economic factors.
To begin with, Coca-Cola has number of political factors that affect its business.Coke vs Pepsi Case Study Solution – Recommendation “According to the case study of coke and pepsi both of the companies have great brand in market but this survey tells us that pepsi has a great market demand and high market shares because of its taste and market developing plans but if they follow these steps they can become more effective.
Coca Cola SWOT Analysis Created in Excel Using Basic Block List. Visit. Discover ideas about Swot Analysis Template Pestel analysis Project Management Resource management Change Management PEST MANAGEMENT Strategic planning template Business Management Business planning Business Tips.
Coca Cola® Research Paper and SWOT Analysis.
1. Background and History Coca-Cola’s history dates back to the late s when Atlanta Coca-Cola’s products are sold and distributed worldwide through as Manager of Strategic Planning in Mexico.
He was named president of Latin America Group in Name: Bart Simpson. PESTLE Analysis of Coca-Cola Pestle analysis is the business tools where a firm can realize their external business situation. This analysis also will help them to find out the operational gap and others problem as well as to help them to take necessary decision for upcoming problems.
The Coca-Cola Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of The Coca-Cola Company.
Coca-Cola is evolving its business strategy to become a total beverage company by giving people more of the drinks they want – including low and no-sugar options across a wide array of categories – in more packages sold in more locations.